August 25, 2008 by  
Filed under Agents, Authors, Independent Publishing

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Do you want to hire a book Agent?

I have a number of author friends who have taken the route of working with a publishing agent. This is truly a double edge sword!

One friend in San Diego sent his book proposal to more than 200 agents, posting each rejection letter to the walls of his office. No matter how you look at it, that is a bucket load of rejection to be surrounding yourself with on a daily basis!

When he finally got accepted, he was ecstatic! Rightfully so, until he got the contract. Being a first time author, he was offered $10,000 as an advance, his agent received 20% of that and the publisher set aside $1,000 for marketing costs. That isn’t even enough to cover even one small decent ad in a related trade magazine.

Then the big surprise: he had to arrange all of his book signings and get himself booked on radio talk shows, without their help.

Now, here’s where the big rub is, when he would travel all over the country to promote his book he would earn seventy-six cents per book! Imagine traveling 100 miles to show up at a book signing, be thrilled to have 50 people show up and ecstatic when you sell 25 books.

Then you do the numbers and you’ve spent 6 hours driving and speaking to earn $19!

No matter how you look at it, you can’t justify selling books this way!

Continuing Education

August 18, 2008 by  
Filed under Authors, Continuing Education, Independent Publishing

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I have listened to 6 teleseminars, watched 5 webcasts and read more than 500 pages about publishing, internet marketing, audio and video production and advertising concepts! Whew! There is more than enough information to plow through and I take on the responsibility to dig in and find the best of all resources for you.

One of the new resources is an 18 x 24 four color poster of your book with lamination for $4 – not bad, huh? You can use the posters as back drops or table decorations when you do book signings and trade shows. I’m also going to use mine for background scenery for my videos.

Oh yea, video . . . one more thing that you’re going to want to tackle. But no worries, I working on a couple of cool resources for you there too!

Keep coming back to creative impressions press as you will always find new ideas and teleseminars that will help you in your book marketing!

This week I listened to Kathleen Gage interview John Kremer, author of 1001 Ways to Promote your book. Mark Victor Hansen and Jack Canfield, of Chicken Soup fame, revealed that they purchased two books and pasted each page around their office and checked off each and every idea until they reached the very last idea. They credit the book to a major portion of their success.

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