Shopping Carts

December 21, 2009 by  
Filed under Shopping Carts

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Shopping Carts are a necessary component of having a website and a blog. Without some for of shopping cart, you won’t be able to sell products on your site. OneStopShoppingCar.com is one of the most popular but one of the most complicated to set up.

PayPal is the easiest system to use and probably one of the most often used. All you need is a checking account to set it up. The challenge with PayPal is you can not process credit cards you’ve collected while out speaking only when someone goes to your site to purchase your products.

Google Checkout is another shopping cart that allows you to avoid using a merchant account service. It is easy to set up and you can take credit cards when you’re out speaking and process them online when you get back to your office.

What you might want to do is ask other authors what they use and why they use them. You’ll get a sampling of what others opinions are of the various resources.

Time Management

December 7, 2009 by  
Filed under Time Management

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Most authors can’t imagine when they begin writing how busy they’ll become. The tasks that are required to stay on top of your game are never ending. The critical component of managing your time is to create a solid system. The system should contain a list of tasks you need to accomplish each week. Most of the tasks are repetitive.

An example of my week’s plans include calling eight radio stations each week to line up four to eight interviews each month; approaching one or two authors to schedule four interviews for the next month; conducting four radio interviews and four author interviews each month. Line up two to four speaking engagements for two to three months out and one or two teleseminars (broaden the audience). I write at least one article each week and update my blog every week. I write all four or five 250 word articles for my blog on the last Monday of the month and post them each Monday during the next month. Use TweetLater.com to write post and have them posted once each day.

I typically write an additional four articles each month to submit to ezines with back links. I spend about an hour a week on SelfGrowth, Amazon, Facebook, MySpace and YouTube looking for new authors and keeping up with authors I’ve interviewed.
I support one or two book marketing campaign for other authors as well as look for at least one blog that asks for guest bloggers.

I set up a book marketing campaign with other authors through a virtual assistant and it takes about an hour a week to manage the VA.

So it isn’t that difficult when you schedule each of the tasks and focus on each of these tactics.