Marketing

May 25, 2010 by  
Filed under Authors, Marketing

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An author has to become a speaker. Just as much as a speaker should become an author. Marketing your book or marketing yourself as a speaker is much easier than most people think, especially with a plan.

There are at least 22 individual marketing techniques your can apply to your business and there are combinations of specific marketing techniques that will gain both authors and speakers more visibility and followers than most of the traditional marketing strategies such as newspaper or magazine ads.

I started marketing my business by speaking at the service organizations and after about five years I started speaking at chambers, women’s organizations, unemployed outplacement groups and anywhere else I could find with an audience. I developed a passion for speaking I couldn’t have imagined and the marketing became seamless.

I found groups and events which fit into my topics and began to develop products which would add to my bottom line by having the audience purchase products and hire me for other venues. I have trained more than a hundred speakers in the past twelve years and

I’ve had some amazing success with those speakers. Everything from changing their own belief about themselves to creating massive income increases. Marketing is one of the only ways you will be able to control your income as a speaker. Sign up for our Meetup group on Wednesday if you’re in the Bay Area to get the complete details.

On Line Bookstores

May 18, 2010 by  
Filed under Amazon, Independent Publishing

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Everyone has heard of Amazon and Barnes and Noble and most author’s believe they have to have their books on line at those stores.

This is how the book stores work. You put your book online and they have the right to discount your book the very moment you upload the details of your book.

If you’re using one of their print sources, you totally give up your control of your book.

Two years ago when I released Create Your Own Reality, Amazon discounted my $19.95 book to $13.95, they keep 55% of the sales price (that’s $6.95) and it cost just under $5 to print the book. The advance cost of the book production raised the cost of the books by $3 so I was in the whole more than a dollar.

That’s not a very profitable venture no matter how you look at it.

So I pulled my book off of Amazon, changed printers and when I did my first campaign I forgot to send a copy to Amazon. When two people decided to purchase my book through Amazon instead of my website, Amazon gave me $20 credit for each book sold.

There’s always a way to make it work for you.

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