Publicity

June 8, 2011 by  
Filed under Press Release

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A simple press release is as easy to write as an introduction to your masterpiece of a book. The challenge however is to get your press release notoriety. It is not as easy to get your press release out into the world of viewers however. It will require using several services
This is an excerpt from the Businesswire website which is one of the many of the resources to give you plenty of publicity.

How to Write a Press Release

Follow these tips to craft a powerful press release and reach all the right audiences.
1. Make sure your press release contains actual news. Your release should be attributing something of value to your organization.
2. Focus your most important messages in the headline, subhead and first two paragraphs. Not only do many readers only skim the first few paragraphs of a press release, but search engines focus almost exclusively on this early content to index your release.
3. Provide a concise, compelling, clear headline of around 20 words. Search engines don’t understand puns or plays on word, so more straightforward headlines actually do a better job of making sure your release is indexed properly. However, people are sometimes drawn in by a clever headline. So your headline should be both compelling and clear to cater to both audiences. For press release SEO purposes, the ideal length of a headline is less than 23 words.
4. Consider including a subheadline. A subhead provides valuable supplementary guidance to readers as they consider whether to continue reading your release. From a press release SEO standpoint, it’s also a terrific place to incorporate keyword phrases you can’t squeeze into your main headline.
5. Link early and often. Hyperlinks and anchor text helps search engines better index your release by associating its content with other sites. It also helps provide context for readers. Be sure to link the first instance of the brand and/or product name to the homepage of your website. Link the names of spokespeople in your release to their company bio page or even their LinkedIn profile. Business Wire’s XHTML capabilities provide unlimited linking for any release.
6. Make your plain text stand out with formatting. In today’s XHTML world, bold, italic, underlined or bulleted text helps emphasize key points in your plain text release, breaks up your content into easily digestible sections and provides visual cues for skimmers to quickly pick up the gist of your news.
7. Include photos, videos and other multimedia whenever possible. Reporters and consumers tell us and our research supports it: visuals increase interest in your news. According to our research, press releases with multimedia are more than five times more likely to become a top performing release.
8. Include your company logo. Build recognition by including your logo at the top of your release. It’s free with all Business Wire circuits.
9. Include complete contact information, with up-to-date phone numbers and e-mail addresses. Reporters tell us this is one of their main pet peeves. Always include a way for media to follow up with you with any questions. You can also consider including a Twitter handle or other social media profile, which is becoming increasingly popular. Do not include contact details for communication tools you do not monitor regularly.
10. If your company is publicly traded, include your exchange, stock symbol and International Securities Identifier Number (ISIN). These maximize access and search functionality of your press release in financial databases and news systems.
11. Don’t forget to complete your company’s At A Glance and Company Profile information in Business Wire Connect. Add your company’s experts to our ExpertSource system. These features are free and enhance your release as it appears on BusinessWire.com.

Write & Publish the (almost) Perfect Book

June 6, 2011 by  
Filed under Authors

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Many of us forget this important note. I mean, let’s face it: Writing is a very personal experience. Whatever you’re writing about, whether it’s your life or how to lead a better life, it’s all personal. We love our work and we want others to love it, too. Remember your book is your resume and this book is inviting readers into your world. Likely you would never invite a reader to your home, but if you did I doubt that you’d invite them into a messy house, right? Then why launch a “messy” book? Get it edited, vet the content, and get a cover that speaks to the reader. If you can step away from your own book in an objective way, you’ll be head and shoulders ahead of most writers who stay too close and too tied to their work. Passion is great, except when it prevents you from making good decisions.

Now that I’ve given you several ways to succeed, how do you align yourself with professionals you trust? First, do your homework. Read their websites, blogs and newsletters if they have one. If they purport to be social media experts, make sure you take a look at their social media footprint. I’ve had companies pitch me who say they are experts at social media yet they have no Facebook Page or Twitter account. That doesn’t seem very “expert” to me. References are always good to have as well. In fact, the more you can ask others who have been successful for the names of people they trust the quicker it will be for you to find people who have a good track record.

If you hire someone, make sure they can work hourly for you. You just want an opinion, perhaps some brainstorming time. You likely don’t need a package, just an hour, maybe two. You don’t need to spend your marketing budget on this process, but whatever you do spend can potentially save you a lot once the book hits the market.

Succeeding isn’t always about getting to the starting line on time. Often, it’s about all the work you do to get to the starting line and then, hopefully, to a successful finish. Our books are often an extension of ourselves, our businesses, and our personalities. But success requires more than just a good book. It requires a lot of sweat equity up front, and while it may seem like a hefty price for a book that hasn’t even launched, I can guarantee you this: The more you do now, the more you’ll save and succeed in the end. Good luck!

Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

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