CD Creation

December 16, 2011 by  
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It is so much easier to create new material than most people think. I have created a new CD at least once a year. I pay close attention to the conversations I hear when I’m speaking and trying to ask people what their main challenges are. That is the information I use to compile the data for the new CD programs.

I will do the research, mostly through Google, but after doing this for 20 years, I can create a program with very little research. I often listen to a teleseminar and think how little information is included and the host spends the majority of their time selling a program they have. It’s understandable to a point, but when you take the time out to listen to a program, there should be more than enough content.

The first thing you can do after you pick a topic is to create at least 18 talking points. When you organize your talking points, you will be able to record your presentation, edit it and have an hour long CD afterwards.

You can go to and have an artist create a CD label for you and get the CD labels on ebay for $20 for 100. The best way to get the CD’s to burn if you prefer to do them yourself is when you find them on sale for $15 for 100 at the office supply stores or CostCo.

I also found a great service, that will burn the CD’s for $1 with a 20 minimum order.

I typically put my CD’s in a case and make the covers on my color printer with the photo paper. My typical CD sells for $20 and the total costs is less than $2.

Trade Shows

December 13, 2011 by  
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I always loved doing trade shows just because of all the people I get to meet. But once I started speaking at trade shows, it was a whole new game. When you are the one in the lime light, you are the one who gets all of the attention. And the attention comes in the framework of new clients.

So a part of this author program is to encourage my authors to become speakers at trade show events, have a display table and use the other vendors as a resource to sell their books in bulk. It is one of the greatest resources there is for an author generating mass amounts of income.

Getting the first trade show as a speaker is the most difficult. Once you’ve secured your position as a speaker and insist on having a table to display your books and CDs. People love to come by and talk with you after you have been the speaker. It is a great way to build rapport.

The ideal is to have a trade show booked at least six times a year. You’ll be able to get an average of two to four new clients, two to three new speaking engagements, sell an average of 200-300 books and sell four to six new bulk sponsors. All in all, the average income will be about $20-30,000 on each trade show.

You will find an unlimited list of potential trade shows just by searching Google.

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