You’ll want to reach as many Internet media processes as possible. Creating a Podcasts where you have audio contact will make you more accessible to your fans. It puts your name, your book name and your concepts out on the Internet in more places. That equals more exposure.
I was searching to see what new PR articles were out there for my book and found that two or three of the podcasts that I did were showing up on six to ten separate websites. That is equal to great exposure.
Go back to the concept of the social media sites which are a wealth of information and contacts that will help you create an ongoing resource of interviews. You’ll get great exposure and create new valuable connections.