Teleseminars and Webinars

December 31, 2012 by  
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One of the easiest methods of gaining a new audience is to conduct teleseminars to preview your intellectual knowledge. For some, a teleseminar seems like a daunting task. They don’t know what the process involves, so I decided to make it a little more clear as to how the process can be made more simple.

You’ll want to write out your content and produce a Power Point presentation to help keep you on track of your points of interest. Keep your slides down to three to five bullet point details. You will also want to make sure you can get through your slides within thirty minutes and allow time afterwards to answer questions. It’s the question period where you get a chance to build a strong relationship with your potential new clients. You’ll also discover their questions will guide you as to what people really want to know about your topic. You can use these questions to help you expand your material.

Where most people struggle is in how they get the information out to the public. You have to know where your target audience is and how to reach them. That can prove a challenge for authors as well.

You can use Social Media resources such as Facebook and LinkedIn as well as any others you might have established a following. Start out by joining groups related to your topic. Start conversations with the participants and post helpful information.

You’ll be able to build relationships in several areas. Some of the people you meet will be just like you. They are authors looking for creative methods of getting their books out into the world. Others work with authors and are just as eager to make contact with new authors.

What I have found that works well for me is to engage others who already have a good size database (2-3,000) and offer to deliver a free teleseminar/webinar for their database. The rule of thumb is if only 1% follows through and decides to buy your book or work with you that would be 20-30 new sales. You should be sure to compensate your host. You want to make sure you have an agreement signed prior to the event with all the details as to what they will be responsible for and what you will be responsible for.

Once you have the date for the teleseminar/webinar, be sure your content warrants an exceptional level of knowledge. Be generous with your information, don’t hold back. The more information you can squeeze into a half hour presentation, the more your audience will develop a trust for your credibility.

If you hold back and make them believe they have to buy from you to receive anything of value they will be able to apply, they will become suspicious and resistant. Don’t be afraid to tell them everything as they will still need your help to implement the concepts.

There are several services you can use to deliver the teleseminar/webinar and it doesn’t matter to your participants which service you can use. A few of them are AnyMeeting.com (free with advertising), FreeConference.com (charges per attendee) and GoToMeeting.com ($49 a month). They each operate in a similar manner. It’s very easy to set up and simple to get others to use too. They have either phone or Internet access so anyone can participate. You are even able to offer a downloadable session after it’s been recorded to make sure others who weren’t able to participate can listen at a time it’s more convenient.

The main hint for delivering your teleseminar/webinar is to make sure you have fun. Keep your delivery light and interesting for your audience. Talk as though you are talking with your friends and the chances are, you will start to create new relationships that will develop into friendships.

Push Letters

December 24, 2012 by  
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I’m sure by now you have heard of a “Push Letter”, “Sales Page”, “Capture Page” or even a “Landing Page” and might have been curious as to what they are designed to do and what the differences are between the concepts.

It would be very nice indeed if everyone would use the same terminology, but the fact is, the gurus to be want to make a name for themselves and will often coin new phrases to make their marks!

In essence, they concepts are all the same. You want to send out a simple message, (less confusion) and attract people you don’t know to take action. In the case of the “Capture Page”, you want them to leave their name and email so you will be able to reach out to them in the future. Yet it is typically a part of all the other concepts.

The concept is to tell them what they need, why they need it, how you’re going to provide it and what they will get out of it.

What they need would be the problem they are having and how they can no longer live with that problem and achieve success. Often people will not recognize they have a problem until you point it out to them. They never get all of their work done might translate into a great time management program you have developed. Your target audience might be entrepreneurs who are always looking for systems to become more efficient, more profitable or have more time to spend with their family. When you are the one who has a process where they can gain results in those areas, they are going to be more open to listening to what you have to say.

The secret is to have content which is appealing to your target audience, know your target audience inside and out and create an appealing message to solve their challenges.

Most often your initial contact page or email will include free information and people respond well to titles with numbers such as “The Top Ten Tips to . . .” It sounds succinct and offers a solution they can easily identify with and it is easy to recognize you are offering a solution to their problems.

The process typically involves two steps: first, an explanation as to what information they will obtain with a method they will receive the information, (thus, the capture box to keep them informed once they leave their details) the date and time of the delivered information and what they can expect from taking time to listen to your offer. This first step usually includes a headline, a short video, the capture box and a couple of testimonials from satisfied clients. You might even offer free downloadable bonuses such as an ebook, audio recording or a sample of your content. You have to remember, people are extremely busy and are bombarded with content and you need to do what it takes to stand out from your competition.

Second, it is customary to forward them to a landing page which will provide them more information about the details of obtaining the information. Depending on the delivery service you choose, you can even have automatic reminder notifications built in to make sure they don’t forget to attend. And if they do get busy and miss they event, most systems offer a replay on demand service.

Your ultimate goal here is to gather new contacts into your database and deliver worthwhile content so you build a high level of trust to your audience.

Almost everyone is delivering their content in the form of a webinar these days and through Power Point or similar content deliverable techniques, it is relatively easy to have your audience follow your webinar live or after the fact, from a recording of the material.

You’ll want to make sure you have a “next step” included in the webinar. What action do you want them to take? What is the ideal out come from delivering the content?

It won’t take you very long before you have a robust database are ready to launch your membership site.

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