Teleseminars and Webinars

December 31, 2012
Filed under Authors

One of the easiest methods of gaining a new audience is to conduct teleseminars to preview your intellectual knowledge. For some, a teleseminar seems like a daunting task. They don’t know what the process involves, so I decided to make it a little more clear as to how the process can be made more simple.

You’ll want to write out your content and produce a Power Point presentation to help keep you on track of your points of interest. Keep your slides down to three to five bullet point details. You will also want to make sure you can get through your slides within thirty minutes and allow time afterwards to answer questions. It’s the question period where you get a chance to build a strong relationship with your potential new clients. You’ll also discover their questions will guide you as to what people really want to know about your topic. You can use these questions to help you expand your material.

Where most people struggle is in how they get the information out to the public. You have to know where your target audience is and how to reach them. That can prove a challenge for authors as well.

You can use Social Media resources such as Facebook and LinkedIn as well as any others you might have established a following. Start out by joining groups related to your topic. Start conversations with the participants and post helpful information.

You’ll be able to build relationships in several areas. Some of the people you meet will be just like you. They are authors looking for creative methods of getting their books out into the world. Others work with authors and are just as eager to make contact with new authors.

What I have found that works well for me is to engage others who already have a good size database (2-3,000) and offer to deliver a free teleseminar/webinar for their database. The rule of thumb is if only 1% follows through and decides to buy your book or work with you that would be 20-30 new sales. You should be sure to compensate your host. You want to make sure you have an agreement signed prior to the event with all the details as to what they will be responsible for and what you will be responsible for.

Once you have the date for the teleseminar/webinar, be sure your content warrants an exceptional level of knowledge. Be generous with your information, don’t hold back. The more information you can squeeze into a half hour presentation, the more your audience will develop a trust for your credibility.

If you hold back and make them believe they have to buy from you to receive anything of value they will be able to apply, they will become suspicious and resistant. Don’t be afraid to tell them everything as they will still need your help to implement the concepts.

There are several services you can use to deliver the teleseminar/webinar and it doesn’t matter to your participants which service you can use. A few of them are AnyMeeting.com (free with advertising), FreeConference.com (charges per attendee) and GoToMeeting.com ($49 a month). They each operate in a similar manner. It’s very easy to set up and simple to get others to use too. They have either phone or Internet access so anyone can participate. You are even able to offer a downloadable session after it’s been recorded to make sure others who weren’t able to participate can listen at a time it’s more convenient.

The main hint for delivering your teleseminar/webinar is to make sure you have fun. Keep your delivery light and interesting for your audience. Talk as though you are talking with your friends and the chances are, you will start to create new relationships that will develop into friendships.

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