Why You Should Write a Book

July 24, 2013 by  
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For more than two years I had my speaking audience, clients and many others request that I write a book, but the process always seemed too daunting.
I had taken many writing courses and had developed a mass of information to help guide entrepreneurs to more success, efficiency and productivity so I knew I had the content to offer.
But after one of the writing course instructors told me I should just buckle down and write the book, I protested, I’m afraid I’ll use every word I know on the first page!”
He is a best selling author and even had two of his books produced for television movies and one for theaters. His point of reference was a bit different than mine.
It was several years later when one of my clients told me about an expo in Sacramento for small business owners and the producer of the event was looking for speakers. Of course I called the producer and explained why my experience would be of great value to his audience.
He asked me what the title of my book was and when I told him I didn’t have a book he told me only authors would be on the program. I asked him when the event would be and he told me it was in June and since that was five months away I said, “No problem, I’ll have the book.”
If you could make a list of all the things to do wrong when writing a book, I inadvertently committed each and every one of them! But true to my word, I picked up the book on the way to the event and even sold 50 books there.
One of the other speakers at the event was very well known and stayed to hear what I had to say. His praise bolstered my self confidence not only in what I had to say, but as a speaker as well.
Soon I began to encourage others to write their books and establish their credibility throughout their business community.
“Who would buy my book?” was the response I received most often. Indeed, no one will if you don’t have a book, but when you have a book, it gives you an opportunity to let others take your knowledge home with them. Being an author opens doors you don’t even know are closed to you at this point.
I have been able to speak at many expos, conventions, chamber and business organization events, because I am an author. It doesn’t mean you can not be a speaker if you’re not an author, but it does elevate you to a much higher status of acceptance when you are and you will be able to obtain many more speaking engagements.
One of my favorite benefits was about three years after my first book was published. I was asked to speak on a ten day cruise. I never imagined enjoying a cruise let alone being a speaker on one. I had more fun and met more amazing people from around the world than anything I have ever done.
I have been interviewed on more than 200 radio programs, I’m able to speak at ten to twelve events a year and have been able to alter my business model to work from home the majority of the time.
That is the name of the game: how do you do more of what you want to do and less of what you don’t want to do and make more income than you’re doing currently? The first step is to write your book.
When you write about what you are passionate about, you will achieve much greater success more rapidly than if you write for the sake of getting published. You can become an instant expert on any topic just by getting published and achieve greater success.
You can outline your chapter titles, bullet point your content in each chapter and have your book complete in four to six weeks with only an hour a day. It takes an average of two-and-a-half hours to write a chapter using the outline method. Typically a book should be ten to twelve chapters which would take 25 to 30 hours to write the book. With editing and book cover designs you could have your own book published next month at this time.
So, what is stopping you? All you have to do is develop the discipline and focus to write consistently and get your book done!
You have no idea how it will change your life!

Developing Discipline and Focus – the Keys to Success

July 10, 2013 by  
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I wasn’t a role model for discipline and focus until 1991 after I began my entrepreneur training program. I was one of those people who had to save every magazine I enjoyed such as Success, Fortune and anything pertaining to entrepreneurs. I have ADD and it was like the “follow the shinning object” syndrome when it came to the Internet in the mid90s. That’s when I knew I had to change my ways!
I hired an organizational consultant the first week in January 1993. I had her come over to my home office and after she watched me work for an hour she started making suggestions as to how I could organize my office for better time savings. The binders I would invariably refer to during phone calls were placed to the left of my computer. The filing cabinet was moved to the right with the files I most often had to look at were moved to the desk top drawer height. We created a clean work space to the left and to the right of the computer and phone.
Everything I needed was within arms reach. I no longer had to get up and stretch the phone cord to grab a file across the room or put my caller on hold to look up the information they needed.
Then she began the arduous task of going through the magazines and tearing out the articles I thought I might need for writing for my newsletter. She helped me create binders with sleeves and placed the marketing articles in the marketing binder; sales in the sales binder and so on. It seems so simple and logical now, but at the time, it never occurred to me I didn’t have to save the whole magazine.
We created an excel spreadsheet for phone calls rather than the carbon paper phone record book, sticky notes and scraps of paper I had been using. It was so much easier to record the date someone called, if they were returning my phone call, their name, business, number and a comment in the proper column. I highlighted calls when they were complete. At a glance I could see who I needed to call and make a note of the attempts to return calls. But the greatest benefit of all was being able to search for a name or company name six months later when I needed to go back and look up their information. Searching through my notes previously was a nightmare!
I have no idea how much time these few techniques saved me during the first year but the peace of mind in knowing where things were and diminishing the clutter was priceless.
That is what inspired me to hire a time management specialist the next January. We spent an hour going over my daily routine. He had me create a log of every activity I did for the first 30 days so he could recognize patterns and repetitive steps.
One of the simplest changes I made was to have my business mail sent to a mail box service rather than my home address. I picked up my business mail on Friday afternoon when I was more than likely already in the vicinity. Even though it might have only saved ten minutes a day plus the time to wade through the wanted and unwanted mail, he figured it was about a two hour time savings a week. I also learned to through out the junk mail before I brought it home.
Another time drain pattern that surfaced was how much time I spent in the car. It was about 30 hours a month or nearly an entire week’s worth of productivity. He suggested two ideas to remedy the downtime of my driving so much. First I changed my meetings to once a month rather than twice a month. I only made outside appointments when I was in the same area and eliminated the extra drive time to go back to San Jose which was an hour away.
But listening to books on tape (too early for CD’s) was the best suggestion he gave me. Rather than feeling the hour drive to San Jose was a waste of time, I felt I was contributing to my effectiveness by listening to Brian Tracy, Tom Hopkins, Steve Covey and the likes. They became my mentors and guides to becoming even more efficient and productive.
The hardest time management change I learned from him was “just because the phone rang it didn’t mean I had to answer it,” especially if I was doing marketing or outbound calls. The discipline it took to not be distracted by an inbound call was excruciating at first. But logic prevailed and I became more focused on the importance of having specific times for specific tasks and soon my clients got used to having me available on Monday and Friday afternoons to talk with me on the phone.
I doubled my revenue the first two years after and it was proof enough for me to realize I was on to something worthwhile.
Every January for 12 years I alternated between an organizational and a time management specialist. I never hired the same ones twice because I assumed they would have told me what they could the first time we worked together.
I became more efficient, productive and focused than I ever thought possible. The greatest benefit was how I developed a discipline of being in the moment with whatever I was doing and not wandering mentally from one thing to the next. It alleviated a tremendous amount of stress and made me feel like I was in control of my business.

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