Trade Shows

I always loved doing trade shows just because of all the people I get to meet. But once I started speaking at trade shows, it was a whole new game. When you are the one in the lime light, you are the one who gets all of the attention. And the attention comes in the framework of new clients.

So a part of this author program is to encourage my authors to become speakers at trade show events, have a display table and use the other vendors as a resource to sell their books in bulk. It is one of the greatest resources there is for an author generating mass amounts of income.

Getting the first trade show as a speaker is the most difficult. Once you’ve secured your position as a speaker and insist on having a table to display your books and CDs. People love to come by and talk with you after you have been the speaker. It is a great way to build rapport.

The ideal is to have a trade show booked at least six times a year. You’ll be able to get an average of two to four new clients, two to three new speaking engagements, sell an average of 200-300 books and sell four to six new bulk sponsors. All in all, the average income will be about $20-30,000 on each trade show.

You will find an unlimited list of potential trade shows just by searching Google.

Chat Rooms

Years ago, probably 1995, I was talking with the man who created my first website and he was telling me how he had sold his first website. He had created a website with tropical fish and had sold the website six months later for $60,000.

I was impressed!

Then about eight months later he sold his wine import website for $90,000. That I had to stop and ask him what in the world he did should be no surprise.

He told me how he had gone on to the chat boards and bulletin boards and started asking questions about the fish then the wine. He used a false identity and answered with another identity, leaving the link to his websites.

It was very clever when you consider it was 17 years ago. And it still works today. But what I prefer to do is go to LinkedIn and join groups that pertain to my websites and answer other people’s questions and include a back link to my site each time.

Occasionally I get someone to reply to my answer and actually look at my website. I’ve even talked live to several people once we started talking several times.

There are many websites you can use to develop conversations including Google and Yahoo groups. But if you’re looking to drive traffic and get new clients, this is one techniques that will yield your more of both with the least of effort. And it will not cost you a fortune in pay per click dollars.

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