Easily Generate Quality Audio Products Quickly

April 24, 2013 by  
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A few years ago I was speaking at Stanford University event and one of the attendees who had heard me speak before approached me to ask if I would take over a speaking gig he had been scheduled to do the very next day, but now had a conflict and needed someone to step in!

Now that’s a great way to get speaking gigs! The only problem was, his talk was billed as “How to Create Affiliates and Joint Ventures!” Well, okay, there were two problems. I didn’t find out until ten at night the day before and had a full day of meetings the next day!

Oh yea, of course, I had no experience in either at the time, but the topics intrigued me. I had learned from my mentor to never ever turn down a speaking gig! So what was I to do but go home, Google Affiliates and Joint Ventures until I had enough information to bullet point an educationally packed Power Point Presentation!

I read the bullet points out loud and then filled in more details until after reading it at a conversational pace, it took an hour. Then using Camtasia, I recorded the audio over the Power Point. I didn’t know at the time if I would use the Power Point during the presentation, but at least it was prepared. Not all venues are set up to use Power Point.

After I had finished the recording and the editing, taking out the long pauses and inadvertent stumbling I had a neat one hour mp3 program. Then I burned it to ten CD’s, made ten CD labels, ten DVD jacket covers and walked out the door with a half hour to spare!

I know most people would not consider doing such a thing at the last minute and would want more time to prepare, but I’ve learned a part of my personality thrives on the last minute impromptu adrenalin! I do much better getting projects done when I have little time to organize rather than months of research and edits!

The beauty of the Internet and the search engines today is if you have an interest in a topic, you can research what the experts have to say in a couple of hours and create your own material in just a couple of days. There is no shortage of opinions or information generated on any topic so it is easy to create a quality program in no time at all.

I am a big fan of outlining the material however; it works for my left brain logical comfort zone. Outlines bring a sense of order to a presentation. I believe an audience prefers to go from point A to point B and then point C, not point A to point C and then back to point B. I enjoy the process of creating “how to” material and I am a big fan of delivering quality content. I abhor “sell fests” where every ten minutes the presenter is offering a “one time special deal.”

I always produce the first ten products myself, and if you noticed I mentioned, I put my CD’s in DVD cases with customized wrap around covers. I tested this for about two years and found I outsold my $20 DVD cases with the same material as my $10 CD cased material by two to one! For some reason, people believe they are getting more value with a larger packaged item. This technique also works when you put multiple CD sets in a binder rather than a small CD case.

The great thing about creating these audio programs is I have them as a reference. To date I have about thirty five audio programs. Some of the programs I might deliver about once a year. So when it’s time, I can review the Power Point and listen to the audio program on the way to the event a couple of times to bring the material back into my consciousness in an orderly fashion.

I have found I rarely use Power Points for a presentation. I don’t like the equipment separation effect it has between me and my audience. The exception is when I’m delivering an educationally packed presentation where the details might have to be spelled out to be clear enough for the audience, especially when they’re not familiar with the topic.

So now you can decide on a project and have it produced in no time at all with very little effort on your part. Then when you want to produce multiples more than ten, there are many resources that will burn the CD’s, apply the labels, produce the DVD jacket covers and include the DVD case for under a dollar a piece.

It’s a great way to leave your audience with a way of taking you home with them. I also give one program away as a method of collecting the business cards from my audience to help build my database!

Leverage Book Sponsorships for Volume Sales

March 13, 2013 by  
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Wouldn’t it be lovely to have orders of a thousand books at a time? When you find out how many people have done this, you’ll realize you can easily do the same.

I first heard of this method of book sales when I was listening to Steve Harrison interview Cindy Cashman about her book “Everything Men Know About Women.” Her story is fascinating, being an Olympic diver who had been in a car accident which halted her career; she floundered to find a new direction for her life.

Cindy took a job at a publishing firm inSan Franciscoand during her first session she was exposed to the book which no one could place in bookstores. Cindy asked to purchase the rights to the books and went on to sell more than a million copies. She is the most successful self/independently published author in the country.

The odd thing is the book is completely blank! That is why the publisher couldn’t place the book in bookstores. Cindy saw the book as a gift item and began to approach large chain gift stores. She made such an impact she was even able to sell 20,000 copies to the U.S. Army!

Brendon Burchard is another successful author who pre-sold nearly a half a million dollars in books for his “Life’s Golden Ticket.” Brendon teaches authors to sell through corporate sponsorships and many types of bulk sales techniques.

Even though you don’t hear of many authors like Cindy and Brendon who have had major successes with their ability to sell books through sponsorships and large volume sales, don’t hesitate to use their concepts as a model for your own books.

Ask yourself, who would benefit from offering your book to their clients? Who could package your book’s message with a product they have and give their product added value? Are their insurance companies, sales companies, stores or training companies who would benefit from working with your book’s message?

You might think this is a difficult process to pursue, but one of my authors wrote “Wet Dog Millionaire.” Sue Kopitz knew she wanted to speak at the national dog shows and having a book was her ticket in gaining that ability. Even though she was speaking there without a fee, she was very enthusiastic about her first event. Little did she realize, selling her first 273 books at her first show was only the beginning.

Any author would love to sell 273 books in one weekend, but while she was there, I directed her to meet and create relationships with each and every sponsor of the event as well as all of the exhibitors.

Sure enough, her success of selling her first 273 books was only the beginning. She now has the ability to custom print her books for those who buy in bulk and even has a book distributor inEnglandwho purchases her books in volume. She is able to speak all over the country at major dog show events and now acquires a handsome fee for speaking and is picked up by others for future speaking engagements. Sue sells large volumes of her books at the shows as well as bulk sales to sponsors and has a demand for her knowledge through her training programs.

The possibilities are endless. Our only limitation is our own imagination. The challenge most authors have is not knowing where to begin. The fact is we all have to start at the beginning.

Not everyone will stumble into a meeting such as the meeting Cindy attended and end up selling a million books, but it is more likely all authors can find speaking engagements, trade shows and corporate sponsors. We just have to develop the mindset to look diligently for those opportunities.

If you were to search for trade shows in your industry, topic or even region, you will more than likely find thousands of results. Most event planners schedule their shows a year to two years in advance. The good news is, you can usually get into these shows ahead of time, meet the event planners and suggest they keep you in mind for last minute fill in positions for a breakout session or even as a keynote speaker.

While you’re there, you’ll find many resources to develop relationships with corporate sponsorships. Even though we have become a virtual world, the personal relationship will win out every time.

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