Getting Your Message Out There

November 24, 2010 by  
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Have you ever heard you can use your book as a business card? That is the general consensus with those who work with authors in any manner.
Most authors want to get their message out into the world and have no other basic desire except to speak to groups about what they have written about. When an author gives their book away to an audience, they are able to build a following of those interested in who they are and what their message is.
Often when authors are speaking, the event planner will prohibit selling to the audience, so giving the books away in exchange for the name and email address is more than a break even proposition.
Almost everyone will value the name of a new person in their database because they know the return is an average of $10 a month. And that is just the beginning. When you are able to build a database of interested parties, you will find they will bring you years of financial returns.
There is the purchase of audio programs, future books and even participation on your membership site that will have your bringing in income for your intellectual property. It goes well beyond your book.

Book Distribution

January 18, 2010 by  
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For the Independently Published Author, Book Distribution can be a major issue. But, I have found several resources that will help you keep the books flying out the door, without breaking your bank!

One of the areas you want to look at is how many books you might be selling. Some of the distributors give you better rates the higher volume you process. Others base the distribution rates on the length of the contract.

You’ll want to be sure they base their service price on a consistent amount so you can keep track of your expenses. I found several that are very reasonable, just email me for the list and it’s yours.

Just be sure to stay away for Print on Demand (POD) companies that have a direct relationship with Amazon or Barnes and Noble. You’ll end up giving up all your profit if you use Lightning Source or any other POD connected to the on line bookstores.

Also, one of the biggest disadvantages of being in bookstores is a well kept secret. Imagine three years after selling an average of 20,000 books a year you get a phone call from Barnes and Noble demanding a refund of $10 per book that would require you to send a check for $600,000 within 72 hours for the return shipment.

It happens, and it happens more often than not. According to expert John Kremer, the average bookstore rotates books three to four times each year. The likelihood your book would fall into the rotation is too great to ignore.

Be absolutely sure that you have a “no buy back” clause in your agreement, or do not agree to the terms.

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