Independently Published

November 3, 2011 by  
Filed under Authors, Independent Publishing

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There are author programs, and then there are programs which are designed to take advantage of authors who only want to get their books out into the world.

I was talking with a new friend tonight about the various programs that are available for authors. My challenge is most of the programs make money for those who create the programs while leaving the authors with the responsibility of performing all the work and leaving them with pennies on the dollar for their efforts.

The sad part about the programs is that most authors are taken in by those who are not engaged with the prospect of aiding the author in gaining their notoriety and in generating an income which will support them in a manner in which they will be able to support them in a comfortable manner.

Independently publish authors become responsible for every aspect in getting their books out into the world including and especially the marketing. But most authors have very little experience in marketing. Their forte is writing.

It is important to look towards others when you do not possess the expertise you need to acquire success. Whether it is a coach, another author or a program that keeps you in control of your own income and makes sure you retain the ownership of your intellectual property.

On Line Bookstores

May 18, 2010 by  
Filed under Amazon, Independent Publishing

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Everyone has heard of Amazon and Barnes and Noble and most author’s believe they have to have their books on line at those stores.

This is how the book stores work. You put your book online and they have the right to discount your book the very moment you upload the details of your book.

If you’re using one of their print sources, you totally give up your control of your book.

Two years ago when I released Create Your Own Reality, Amazon discounted my $19.95 book to $13.95, they keep 55% of the sales price (that’s $6.95) and it cost just under $5 to print the book. The advance cost of the book production raised the cost of the books by $3 so I was in the whole more than a dollar.

That’s not a very profitable venture no matter how you look at it.

So I pulled my book off of Amazon, changed printers and when I did my first campaign I forgot to send a copy to Amazon. When two people decided to purchase my book through Amazon instead of my website, Amazon gave me $20 credit for each book sold.

There’s always a way to make it work for you.

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