Income Streams

January 19, 2011 by  
Filed under Authors, Marketing

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Authors have often thought all they needed to do was write the book. But when the book is finally written, it’s just the beginning of where the job of being an author starts.

There are more than twenty techniques an author can market their books. Not all methods work for all authors. Some authors are more introverted than others and they have a challenge with being a speaker, even when reading from their own material.

One of my favorite methods of marketing my books is to create educational programs. One of the easiest programs to set up is with churches.

I approach the head of the church and offer to create a program where they will choose a family in need, typically a single mother, someone who has lost their job, or one of the elderly who are struggling to make ends meet.

I charge $150 per person to attend the four hour training and give the church one-third and the selected member of the church and then keep a third for my self. It works very well for everyone.

Once the members participate in a class where they are learning to create more income or being more proactive in creating a more successful lifestyle, it seems to spread throughout the congregation. Then the tithing increases and the church becomes more stable.

It is a wonderful way to give back to your community and help .

Marketing

May 25, 2010 by  
Filed under Authors, Marketing

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An author has to become a speaker. Just as much as a speaker should become an author. Marketing your book or marketing yourself as a speaker is much easier than most people think, especially with a plan.

There are at least 22 individual marketing techniques your can apply to your business and there are combinations of specific marketing techniques that will gain both authors and speakers more visibility and followers than most of the traditional marketing strategies such as newspaper or magazine ads.

I started marketing my business by speaking at the service organizations and after about five years I started speaking at chambers, women’s organizations, unemployed outplacement groups and anywhere else I could find with an audience. I developed a passion for speaking I couldn’t have imagined and the marketing became seamless.

I found groups and events which fit into my topics and began to develop products which would add to my bottom line by having the audience purchase products and hire me for other venues. I have trained more than a hundred speakers in the past twelve years and

I’ve had some amazing success with those speakers. Everything from changing their own belief about themselves to creating massive income increases. Marketing is one of the only ways you will be able to control your income as a speaker. Sign up for our Meetup group on Wednesday if you’re in the Bay Area to get the complete details.

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