Speaking – 2

August 9, 2011 by  
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There is also a tremendous amount of pressure on the keynote speaker. It is harder to control your audience from the stage. People have a tendency to be distracted, they are checking their emails, sending text messages and even hold private conversations while the keynote speaker is trying to make their most important point.

It’s not only frustrating, but it leaves me feeling empty. My ideal is to be able to make a difference for my audiences. I want to know that I am able to reach my audience and help them overcome the challenges they are facing.

I know there are a lot of speakers who don’t mind being the “rock star” and deliver the keynote speech so they can earn more with less effort. They don’t mind showing up, delivering their presentation, collecting their check and getting out of there as soon as they can! I have even met speakers who won’t stay in the same hotel as the even because they don’t want to be bothered by the attendees.

That is not my style! So, depending on how much you like to connect with your audience or not, you’ll find you’ll develop a preference in doing either keynotes or breakout sessions. However, most venues prefer you start out with the breakout sessions to prove yourself.

Speaking

August 2, 2011 by  
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I used to sell Uniglobe Travel franchises in the early 90s and later even owned own. I was impressed by their attention to constant offerings of continuing education programs.

I met Marley Matlin in Palm Springs at our Pacific Rim quarterly meeting and one of the top sales training gurus in Honolulu the next quarter.

Then ten years later, I was one of their featured speakers for a Northern California regional meeting.

They have annual meetings where they go all out. They are typically two to three day events where they have breakout sessions and keynote speakers.

My personal preference is to do the breakout sessions which pay an average of $5,000 to $7,500. A keynote speaker will typically earn about $20,000 – $35,000 which financially is a lot better, but there isn’t an opportunity to connect with your audience like there is when you do a break out session.

I can typically gain a new one-on-one client for every ten people in a breakout session and make up the difference of the pay, but leverage the new clients to repeat clients. That is a lot more valuable than the one time keynote.

Others will argue that the extra time I spend to earn the money doesn’t make it as cost effective, but the more often I am in contact with a client, the more often I will be hired or get referrals.

Keynote speakers rarely get referrals.

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