I typically listen to the program one to three times prior to calling in so I know their format will be ideal for my books, a business book won’t sell very well on a Law of Attraction venue, so it’s best to keep the programming direction in mind.

I have an “On Line Media Room” tab on my books websites and I direct the producer to the website. On that web page I have copies of previous interviews, press releases, my picture, the “Hook” (show promotion) and the questions and answers with the length of time each answer will take up.

I do everything I can to make it easy for the talk show host to sound like they’ve read the book when there is a possibility of being able to read five books a week.

I’m often asked if the assistant can make the call to book the interviews, but the producer is less likely to book you because it’s their job to make sure you are going to be entertaining on the interview, and an assistant won’t be able to portray your personality. Even with copies of previous interviews, you are more likely to get the booking by calling in yourself.

When I first started doing interviews about ten years ago, I would sell an average of ten books a show. I even had interviews where I didn’t sell a single copy. But I hired a coach and learned what makes an audience pick up the phone to buy the book.

There are many ways of answering the same question. “What do you want your readers to take away from reading your book?” could have several answers, but knowing the listening audience will help guide you to the right answer.

If the audience is part of the Law of Attraction group, an answer would be “We all know what we focus on is what we attract, I have found several methods to help my readers learn to focus on their ideal outcomes and avoid focusing on things like the bills they owe, difficult jobs or relationships or whatever else keeps them from realizing their ideal life.” would then plant the seed the audience needs to follow through and look at buy your book.

Remember when interviewing authors, talk with them as though you’re good friends. It makes it easier for the audience to become engaged with you. The more engaged they are the more likely they’ll follow your blog, website and future writing.

I use FreeConference to record the interviews and SonyStudio’s to edit the recording. I have permission from Patrick O’Hearn to use his music for an intro and exit music which makes it more professional.

Then I post the interview with a picture of the author I interviewed and a link back to their website.

Later, I’ll use the material for the membership site. It’s so amazing how easy it is to create collateral material.

Just remember to have fun with the interview!

I was surprise actually, someone had made an issue of it, but pleased more people would realize the benefit of being able to increase their visibility by joining resources. Joint Ventures are the easiest and fastest way of being able to build your database and have more people discover your expertise.

I use Social Media to find potential Joint Ventures. I have found I have to assign a specific time, fourth week of the month, Thursdays and Fridays to generate the level of relationships which will create rewarding venues.

Facebook has been one of the best resources and SelfGrowth has been another. I enjoy meeting authors who have written within the same genre as I. It’s hard to believe but you can also use Amazon by searching your book and then seeing how it’s categorized. Then search of other books in the same category and search the author’s names to find their websites.

I have been pleasantly surprised by the receptiveness of authors. The conversation is more of telling them I saw their website and book and wanted to talk about how they market their book, if they’ve done any interviews, what is working well and what they might need help with.

I always try to have something to offer them they need and then I suggest we schedule a time where I might interview them. It’s a great strategy.