Pre Launch

One of the resources I recommend for printing is Mira Digital. They will get the book to you in 7 to 10 days.

Once the book has been ordered, it’s time to schedule your first book signing. The purpose of the book signing is primarily to get media coverage so you have it to post on your website or blog.

From the very beginning of writing your book you should have a blog. It is meant to gain a following so when your book is launched, you’ll already have a database to send out to. With a database of interested fans, it is much easier to pre-sale and convert them to clients.

This is also the time to set up interviews with other authors. You are going to do this to help build your database and to build your collateral material. The material will later be used for a membership site.

It’s a great idea to read five minute segments while filming with a flip or digital camera. Post these on YouTube once a week to start to get some marketing traction.

Other Social Media you’ll want to engage with is LinkedIn, MySpace, Facebook, YouTube, Twitter and SelfGrowth. It is important to have backlinks from high ranking websites.

New Authors

There are so many details to cover when you are a new author. I’ve never found anywhere else which covers each and every detail of how to get started and walk you through each of the marketing stages.

When I needed my first ISBN I went to the library and asked a librarian how I could get one. They had no idea. Three hours of research on line and I finally found the one and only resource to get the ISBN.

At the time, in 2000, I was forced to get 10 for $200. Today you can buy one at a time for $30 and you can also get the barcode along with it for another $25. That is a great deal and will save a great deal of time.

Getting the book cover designed and a professional photo has to be a priority early on. It can take six to eight weeks to get a book cover designed.

Early copies need to be distributed to reviewers to make sure there are enough reviews to pick and choose from. Also radio producers need to get pre-press copies or at least a .pdf document to pre-arrange radio interviews.

It’s also important to set up speaking engagements early on so when the book is released there is a platform ready to launch.

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