It is important to know what makes a blog more highly ranked and the term “Backlinks” refers to having the hyperlink (URL or website name) mentioned on another site, whether it is a blog or a website. The lower number ranked (I recommend installing the AlexaToolbar to keep track of your ranking), the more popular your site is with the search engines (the three most important being Alexa, Google and ahoo).

I’ve had many clients ask me about the Automated Services that offer posting backlinks on thousands of websites since it is one of the ways the site is evaluated, but the Automated Services will hinder your progress or eliminate you all together from the Search Engines recognition.

So, even though it might appear a great time saver and a shortcut, avoid auto submission services and follow a simple routine using a service such as HootSuite.com to post you update notices to the most popular sites such as Facebook, Linkedin, MySpace, YouTube and Twitter. That will give you ample exposure as long as you do it ever week.

You can also trade links with other blogs or sites as long as they relate to your topic.

So what I suggest is using their chapter titles to inspire a topic discussion. Typically the title will generate a new response from what was written in the book. It is a great technique.

Another engaging technique is to take examples from experiences while speaking. I always have great stories from each time I speak. Last week while I was speaking in Pleasant Hill I had an amazing woman approach me and offer to help me do the fund raising for my school for the kids at risk. There were three women there who have survived breast cancer. There was a brand new author there who was trying to figure out how to promote her book and at least a half a dozen other stories I can use in writing posts in my various blogs.

Everyday life provides interesting interactions for you to write about. Just keep a notebook handy and become observant. There’s a story there somewhere.

Authors struggle occasionally with the business of being an author. Most artists in fact struggle with the strategies of business. I break the techniques down to simple processes that can be accomplished within a few hours a month so that authors are able to concentrate on the area they are most passionate about, writing.

Blogging is one of the most helpful methods of getting your name out into the world. No matter how great your writing is, if no one reads it, it hasn’t made an impression. And most authors write to make an impression or inspire others in some manner or other.

Take the time to create a blog and learn to use the tools to generate more visibility for your writing and your books.

You can download the DVD movie at my blog site http://blogifyyourbusinessnow.com/?page_id=9 and if you’re available on Wednesday, come out and get the information first hand.

You want to start attracting an audience. Those who will follow your story. You can write about the process of writing. Your emotional challenges. The struggles you might face in knowing which direction to go with your writing.

You have a chance to reveal your personality on your blog and build up a bit of anticipation for the release of your book. This is a great opportunity for you to engage your new fans.

The will want to know about why you are writing the book, how much time you spend writing, where you get your inspiration and what made you decide to write you book on your particular topic.

There are no rules about the frequency you should write, I typically write once a week or every two weeks, it depends on the blog.

But get the blog started and start building your following.