How to Create Successful Book Marketing Campaigns

December 10, 2012 by  
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About four years ago I listened into a teleseminar promoting book marketing programs. It sounded like the thing to do so I signed up for the $3,000 course and listened in while printing out volumes of worksheets and guides every week.

Finally after week six, the course completed and I began to launch my own book marketing campaign. I was so excited to think I could have all of these people who would obviously want to help me sell my brand new book to their database, just because it is a great book!

Well, did I have a rude awakening waiting for me!

Yes, I had great success in having authors and industry leaders volunteer to be a part of the program, but less than one in ten actually did what they agreed to do. So, even though I conducted an amazing group of sixteen participants, I only sold 212 books.

Not that there is anything wrong with selling 212 books, believe me, I will do that any day I can! Yet, the potential was at least ten times greater than that number.

And what is amazing was every time I talked to a radio producer to get booked on their program, they would check to make sure I hadn’t conducted one of those “Amazon marketing campaigns.”

Fortunately it didn’t look like I had because of what I learned to do, without even knowing what I was doing! Isn’t it funny how sometimes we just stumble into the most perfect thing without knowing that’s what we’re doing?

I had called an author I had met while he was speaking inArizonaand ask if I could interview him. He agreed and then I asked if he would like his followers to be able to listen into the interview at no charge. Again he agreed.

We set up the time and he provided me with about twelve questions I could ask him. He sent his database to a page I had created a week ahead of time and I had about 200 people sign up to listen into the interview. I even allowed them to ask specific questions of the author. I boiled all the questions down into about six additional points of interests and even mentioned a few of the names the questions came from!

In case you missed the magic of this concept, I ended up with 200 more people in my database from the author I interviewed and was able to sell about 20 of my books to them while increasing the size of my database.

Every week I interviewed at least one more author and every week I would add between a hundred and 300 new names to my database. I also sold an average of 100 books each month to people I would never have met otherwise!

Innovation doesn’t always occur out of brilliance, sometimes it simply unfolds.


Marketing Choices

April 6, 2011 by  
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Authors have so many more choices than they ever had to be able to market their books.

I have created a list of more than 22 individual programs authors can use to get their books out into the world. In fact, with less than 20 hours a week and using less than 4 of the concepts, it is very possible to sell more than 5,000 books a year. That is amazingly considered a best seller, both in fiction and non fiction.

The top four concepts are:

  • Joint Ventures
    • Expert Exchanges
    • Interviews
  • Radio Interviews
  • Speaking 
    • Breakout Sessions
      • Conventions
      • Targeted Events
    • Organization
      • Meetup Groups
      • Associations
      • Chamber of Commerces
      • Social Organizations
    • Platform
      • Events

If you were to spend five hours a week focused on each of the four areas, you would be insured of success. I know it’s hard to imagine, but less than 1% of all authors ever sell more than 1,000 books, total. But most authors have no direction nor help from an outside source. I believe that is what makes the difference between just getting by as an author and those who are success

Imagine if you were to try all 22 concepts. Your success would be limitless.

I love helping authors find their stride. Not all authors are comfortable with all of the marketing concepts, but all authros are capable of doing at least these four concepts.

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