Marketing Choices

Authors have so many more choices than they ever had to be able to market their books.

I have created a list of more than 22 individual programs authors can use to get their books out into the world. In fact, with less than 20 hours a week and using less than 4 of the concepts, it is very possible to sell more than 5,000 books a year. That is amazingly considered a best seller, both in fiction and non fiction.

The top four concepts are:

• Joint Ventures
  • Expert Exchanges
  • Interviews
• Radio Interviews
• Speaking 
  • Breakout Sessions
    • Conventions
    • Targeted Events
  • Organization
    • Meetup Groups
    • Associations
    • Chamber of Commerces
    • Social Organizations
  • Platform
    • Events

If you were to spend five hours a week focused on each of the four areas, you would be insured of success. I know it’s hard to imagine, but less than 1% of all authors ever sell more than 1,000 books, total. But most authors have no direction nor help from an outside source. I believe that is what makes the difference between just getting by as an author and those who are success

Imagine if you were to try all 22 concepts. Your success would be limitless.

I love helping authors find their stride. Not all authors are comfortable with all of the marketing concepts, but all authros are capable of doing at least these four concepts.

Getting Your Message Out There

Have you ever heard you can use your book as a business card? That is the general consensus with those who work with authors in any manner.
Most authors want to get their message out into the world and have no other basic desire except to speak to groups about what they have written about. When an author gives their book away to an audience, they are able to build a following of those interested in who they are and what their message is.
Often when authors are speaking, the event planner will prohibit selling to the audience, so giving the books away in exchange for the name and email address is more than a break even proposition.
Almost everyone will value the name of a new person in their database because they know the return is an average of $10 a month. And that is just the beginning. When you are able to build a database of interested parties, you will find they will bring you years of financial returns.
There is the purchase of audio programs, future books and even participation on your membership site that will have your bringing in income for your intellectual property. It goes well beyond your book.

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