Creative Impressions Press » Marketing

Marketing

Sharyn — Wed, 26 May 2010 05:52:08 +0000

An author has to become a speaker. Just as much as a speaker should become an author. Marketing your book or marketing yourself as a speaker is much easier than most people think, especially with a plan.

There are at least 22 individual marketing techniques your can apply to your business and there are combinations of specific marketing techniques that will gain both authors and speakers more visibility and followers than most of the traditional marketing strategies such as newspaper or magazine ads.

I started marketing my business by speaking at the service organizations and after about five years I started speaking at chambers, women’s organizations, unemployed outplacement groups and anywhere else I could find with an audience. I developed a passion for speaking I couldn’t have imagined and the marketing became seamless.

I found groups and events which fit into my topics and began to develop products which would add to my bottom line by having the audience purchase products and hire me for other venues. I have trained more than a hundred speakers in the past twelve years and

I’ve had some amazing success with those speakers. Everything from changing their own belief about themselves to creating massive income increases. Marketing is one of the only ways you will be able to control your income as a speaker. Sign up for our Meetup group on Wednesday if you’re in the Bay Area to get the complete details.

Book Marketing

Sharyn — Tue, 12 Jan 2010 03:25:02 +0000

Book Signings are one of the first stops when new authors finally have their book in their hands. In truth, books signings should be scheduled for only two reasons. You want to announce to all those who know you “I AM an author!” and you want to bask in their admiration of the amazing accomplishment you have achieved.
The second reason to have a book signing is to capture media attention. One of the tactics I use with my authors is to find a well known bookstore and ask if they will sponsor the book signing event. I also mention that we will be on local TV, radio and mentioned in the local papers which will bring the bookstore extra foot traffic. This is always a bonus to them.
The reasoning behind book signings is to gain the media attention. The more the better, the more often the better.
I know most authors droll over shelf space in bookstores, but in reality, bookstores are nothing more than libraries that allow you to take books home and never bring them back. The sad reality is that more people bring books back (23% according to booksellers.com) every year. They can be earmarked, have writing in the margins and missing pages and as long as the consumer has a receipt, the books store is generally likely to give the consumer a refund.
However, author’s marketing has taken a turn for the positive during the past two years. We now have access to several resources such as websites like Amazon, Facebook, Self-Growth and Goodreads just to name just a few, where authors congregate. You can enlist their help in cross promoting each other’s books through an email marketing campaign. It’s very effective.
Another strategy is to interview other authors in your genre. They send a notice to their database proudly proclaiming the interview date and the details in which their loyal audience may listen for free! Yes, free!
The benefit for you as an author is you’ll be able to capture the other author’s database! It comes back to the more people who know who you are, the more sales you’ll make.
One of my favorite marketing tactics is speaking. I will speak to any size audience and sell an average of 25% either books, CD’s or previous recorded teleseminars. Each time you speak, you will want to record the presentation. Every author you interview you’ll record the call. Every teleseminar you conduct, you’ll have another product. Every product you have leads to more sales.
I’ve also managed to create a series of workshops based on my books for organizations and churches. I offer them 50% of the proceeds. They do all of the promotions, I show up and create a new audience of those interested in my topics.
You’d also be amazed at how easy it is to be booked on talk radio programs. I will typically have four interviews a month and sell between 25 and 100 books each interview.
Any author who spends ten to fifteen hours a week marketing their book will realize better than a full time income within a few short months. It takes a plan and then the discipline to follow through with the plan consistently.
Please feel free let me know if you have any questions.

Marketing Your Blog

Sharyn — Tue, 27 Oct 2009 05:14:47 +0000

I know that authors love to write and imagine that everyone is reading every word they write, but how is anyone going to find your blog if you don’t market the blog on a regular basis.

You didn’t know that you had to market the blog? Well, guess what? You do! And if you’re not familiar with the techniques, you can post a request on elance.com or learn to post Tweets on Twitter.com, write articles and post them on the various article websites, post links on Facebook, MySpace and YouTube. That’s a good start, but when you look at the big picture, you’ll realize that this is a never ending cycle of gaining recognition through the resources on the Internet.

We are so lucky to have the resources that are available through Web 2.0. Every day presents new and better ways to gain visibility and recognition for our expertise.

I was reading a RSS (like a news feed) which led me to Tony’s blog and after reading the blog I immediately emailed Tony and suggested that I would like to guest blog for him. He read through my blog and agreed and suggested that we talk live.

That’s the best way to promote your own blog. Tap into others’ highly ranked blogs and websites and catch the wave of their success.