On Line Bookstores

May 18, 2010 by  
Filed under Amazon, Independent Publishing

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Everyone has heard of Amazon and Barnes and Noble and most author’s believe they have to have their books on line at those stores.

This is how the book stores work. You put your book online and they have the right to discount your book the very moment you upload the details of your book.

If you’re using one of their print sources, you totally give up your control of your book.

Two years ago when I released Create Your Own Reality, Amazon discounted my $19.95 book to $13.95, they keep 55% of the sales price (that’s $6.95) and it cost just under $5 to print the book. The advance cost of the book production raised the cost of the books by $3 so I was in the whole more than a dollar.

That’s not a very profitable venture no matter how you look at it.

So I pulled my book off of Amazon, changed printers and when I did my first campaign I forgot to send a copy to Amazon. When two people decided to purchase my book through Amazon instead of my website, Amazon gave me $20 credit for each book sold.

There’s always a way to make it work for you.