September 28, 2011 by  
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Have you thought of publishing your book to ? By now you know it is important to make your book available in every format possible. When a reader prefers to curl up with a book, it’s important you have exactly what they are looking for.

But when your potential reader is on the go and they forgot to pack a book, but maybe they heard you speaking or one of their friends told them to look up your book, you will also need to have your book available in various electronic formats.

Up until very recently converting your book to the was very expensive. Those who had figured out how to do it charged as much as $1,500 but the average has been $1,200.

But with the Author program through Creative Impressions Press, the format change to Kindle is included. You can automatically get your MS Word doc, .pdf or most other formats converted in a matter of just a few minutes.

And there is no charge whatsoever!

Having you book is all about getting your book out into the world. It’s important to broaden your audience and let the world know why you have written.

Kindle is just one more method of doing just that!

Write & Publish the (almost) Perfect Book

June 6, 2011 by  
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Many of us forget this important note. I mean, let’s face it: Writing is a very personal experience. Whatever you’re writing about, whether it’s your life or how to lead a better life, it’s all personal. We love our work and we want others to love it, too. Remember your book is your resume and this book is inviting readers into your world. Likely you would never invite a reader to your home, but if you did I doubt that you’d invite them into a messy house, right? Then why launch a “messy” book? Get it edited, vet the content, and get a cover that speaks to the reader. If you can step away from your own book in an objective way, you’ll be head and shoulders ahead of most writers who stay too close and too tied to their work. Passion is great, except when it prevents you from making good decisions.

Now that I’ve given you several ways to succeed, how do you align yourself with professionals you trust? First, do your homework. Read their websites, blogs and newsletters if they have one. If they purport to be social media experts, make sure you take a look at their social media footprint. I’ve had companies pitch me who say they are experts at social media yet they have no Facebook Page or Twitter account. That doesn’t seem very “expert” to me. References are always good to have as well. In fact, the more you can ask others who have been successful for the names of people they trust the quicker it will be for you to find people who have a good track record.

If you hire someone, make sure they can work hourly for you. You just want an opinion, perhaps some brainstorming time. You likely don’t need a package, just an hour, maybe two. You don’t need to spend your marketing budget on this process, but whatever you do spend can potentially save you a lot once the book hits the market.

Succeeding isn’t always about getting to the starting line on time. Often, it’s about all the work you do to get to the starting line and then, hopefully, to a successful finish. Our books are often an extension of ourselves, our businesses, and our personalities. But success requires more than just a good book. It requires a lot of sweat equity up front, and while it may seem like a hefty price for a book that hasn’t even launched, I can guarantee you this: The more you do now, the more you’ll save and succeed in the end. Good luck!

Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques.

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