Radio Interviews

September 21, 2011 by  
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There is one thing for sure when it comes to being an author in today’s market, there are all new rules.

We now have to look at every possible avenue that is out there to promote our books. It began about 6 years ago when the mainstream publishers began to change the rules. They made a declaration they would stop accepting manuscripts from unknown authors unless they could prove they had a very large data base to draw from.

But on the other hand, a major number of new marketing venues became available and for a lot less effort and money than had ever been conceivable.

One of the greatest advents is to be able to be interviewed on radio talk shows. Can you imagine being interviewed on a talk show and selling 25 – 100 books for every interview? Well that is more than possible in today’s market. There are more than 1,500 talk shows who have 8 to 15 talk show hosts daily who are looking for entertainment to fill their hour or two of air time. The more entertaining the guest is, the higher ratings they will achieve. Then they can demand higher rates from their advertisers. So everyone wins.

You will learn how to create an enticing interview strategy that drives your listeners to buy your books. The more often you do interviews, the easier it becomes and the more books you will sell.

Preparing for an Interview

April 20, 2011 by  
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Top Items to Check Before an Interview

1. Write out your show topic – what’s your hook
2. Set up a toll free number
3. Make sure your website is up to date
a. One Sheet
b. Contact information
c. Audio clip
d. Testimonials
4. Your merchant account is set up to take orders from the results of the show
5. Hire an answering service
6. List your credentials, degrees, experience, what makes you an expert
7. Set up interview time to be on a land line only
8. Call recorder (Radio Shack $35) to record the interview. You’ll want to review it to know what works and what didn’t
9. Current database to call
10. Press Kit: Physical in print and an electronic version on line
a. Make sure it stands out – color, picture, graphics, headlines
b. Hand address on envelope
i. Label “Requested Material Enclosed”
ii. Front cover of the book
1. use Super 77 adhesive
11. Inside:
a. Left Side:
i. Press Release: (this is different layout for radio)
1. Top left “Available for Interview
2. Headline
3. Sub Headline
4. 3 columns with pictures, boxes, colors, graphics
5. Bullet and box teaser points
6. Very bottom: How much is the book and how to get it
i. 10-15 Questions and Answers with the length of time scheduled for each
ii. Create Controversy
iii. Cartoons
b. Right Side:
i. Letters of Recommendation (get from previous producers)
ii. Clippings (even if they are of others as long as they relate)
1. Search on line for articles
2. Search topics Library Readers Guide to Periodic Literature
12. Call the Producer, not the Host
a. Only call after their aired time slot
b. Log all calls
c. Keep pitch short (under 30”)
d. Don’t expect a call back; you call back in 2 days and talk with the operator “I just got Bob’s voice mail, would you mind paging him?”
e. When they ask you when you are available for an interview make sure you know what their time zone is and give a time that is within the commute times. Always check for Daylight Savings Times adjustments – Create a time zone chart if you need one
f. If they suggest a taped show, come up with a reason why they want a live interview “I’m sure that you want your guests to call in to get more of a reaction to your show, I’ve found that audiences usually have a lot of questions.” You’ll sell more books on a live show.
g. Get their hotline number, not the call in number, just in case an emergency comes up and you can’t make the call.

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