Associations

June 20, 2012 by  
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Have you ever heard of a topic that didn’t have an association? What you will find is there are associations for every possible topic you could imagine. All associations have monthly meetings, quarterly functions and annual events. They will bring in a speaker for each of these events as education, entertainment or motivation and inspiration.

I started out by speaking free at local association functions and then was asked to speak at quarterly events for an average of $3,500. About half of the time I would be asked to speak at the annual events for $10-15,000. The larger the association the bigger budget they have. And once you have developed a reputation for being a speaker at associations, you will have a never ending list of other associations who will want to hire you for their events.

It works out best if you customize your presentation. I will ask if I can talk with as many as ten people from the group. I ask them specific questions about the association:

  • How long have they been a member
  • What is the benefit of them being a member
  • What would they like to change about the association
  • What would they like to see the association add to their benefits
  • This is a fun way for you to promote your book and make a lucrative income at the same time.

    Franchises

    June 13, 2012 by  
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    Not many speakers think of Franchises as a resource for speaking, but if you have a book and a presentation which will help the efficiency of franchise owners, you will be able to find an unlimited number of franchises where you will be able to present breakout sessions or even a keynote address.

    I sold franchises during the late 80′s and was impressed by the caliber of speakers they brought into the meetings. They were almost always motivational speakers, but occasionally and educational speaker in sales, speaking, management or other topics which would increase the profitability of the agency.

    Then several years later after I had been speaking for about five years I approached the same franchise president and asked if I could speak at one of their quarterly meetings. I was pleasantly surprised when he said yes. The franchisor paid me $2,500 for a one hour presentation at their quarterly meeting. I talked about personality recognition techniques to increase their sales volumes and the group of 75 franchise owners responded very favorably to the presentation.

    This is the type of presentation almost every franchise owner would appreciate. They are always looking for methods of becoming more efficient, increasing sales volumes, managing employees better and having better time management skills.

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