Authors Who Speak

April 28, 2010 by  
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Most authors know they have to do book signings and meet their audience. Often they are required to read from their book and give an interpretation of their writings.

Authors will sell more books when they read and engage their audience, but they will sell more books by having a speaking engagement that is more of an event. No matter what the book is about, there is a way to turn the topic into a seminar.

What I like to do is help authors create a program they can take into the community and create a steady stream of income to support them.

We will be talking about techniques to speak to in the business community at our next Meetup in Milpitas.

When authors create a local following they are able to increase their income drastically. When you learn how develop an educational program you will learn how to control your income.

Come and join us in Milpitas on Wednesday

Back of the Room Sales

March 8, 2010 by  
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I know as an author, speaking is an integral process that will decide the level of my success. If I don’t speak, I’ll never gain that unknown audience. It is so valuable to all authors to be comfortable speaking in all types of audiences.

When I was introduced to speaking, it was by my mentor Ed. He took me to lunch to a Lion’s Club group and just before we finished eating he leaned over and told me I was the guest speaker for the day. I still get butterflies when I think of how I felt. I got up and spoke about efficiency concepts for entrepreneurs. I don’t actually know what I said, but I finished, sat down, or more accurately, nearly collapsed.

A year after Ed began taking me to various service organizations I had a young woman who approached me after I was finished to tell me that she had heard me six months previously and what I said saved her from shutting down her business. When she went back to her office and analyzed her business data, she realized she was loosing $3000 a month. Six months later, based on a few changes I had suggested, her profit had sky rocketed to $6,000 a month.

I became hooked on the power of speaking and inspiring others to do more with less, become  more effective, productive and profitable.

It wasn’t long after that a group at the Filipino Chamber Association asked if I had my talk on a cassette they could take with them. So,  I went to a studio in San Francisco, spent three hours recording an hour long presentation, had the studio add a music intro and ending. I created a nice looking graphic for the cassette cover and even made my own labels. I sold an average of ten for $10, every time I spoke.

I now have 96 products, books, CD’s, ebooks and even a couple of DVD’s. I have single CD’s and 12-set CD’s. It’s quite a large variety.

You will always want to offer your audience the ability to take you home with them in some form of media.

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