Your Blog is a place where you can keep your fans updated on your progress, speaking dates and any news or medial coverage.
There are several ways to set up your Blog. I gave in and got another log at WordPress so I could use an RSS feeder which updates my blog constantly. That raises the level of visibility of the blog dramatically.
Blogger
WordPress
Google Blog
I decided to have all three formats for blogs. What can it hurt, right? I write a three paragraph blog and switch up the paragrahs for each of the blogs. That way the search engines that aren’t as likely to oveerlook your blog because it’s repetitive.