Public Relations is how most authors gain visibility. There are magazines, radio and television opportunities for every type of author. It is what will make the difference between getting your book out there in a big way versus having to haul your own book around to all the books stores and signings.
The are many PR agencies that specialize in working with authors. When you use an agency, they engage their contacts to help you get more visibility faster.
Any technique that garnishes attention to your book falls under the umbrella of Public Relations or Publicity.
Pay attention to what is happening in the news, learn how to convert current events towards gaining publicity for your book.
Through our program we have included more than $2,000 in PR Tips in free downloadable MP3 files.