Everyone knows that your database is worth gold! The infamous “they” say when you have 10,000 people in your database; you’ll end up with 10% buying a product from you every month. So, if the product is $10, you earn $10,000 a month from the 1,000 people in your database.
Your web host has a database structure you can use to generate a database. Most people use constantcontact.com but I started out using a service called icontact.com. Now I’m in the process of moving the capture details to my sites so I’m not a subjected to the whims of another service.
I’ve found the easiest way to set this up is to hire someone! I know, you never thought you’d find me making that statement. But, knowing how to do everything and knowing when it’s better to have someone else do it for you are two different things.
You now know the importance of having a capture page on your home site. But why would people want to leave you with their name and email address? For one thing, you can create great products and offer them free when new people come to your website. The products should be related to your site and have a defined value.
You can audio record an mp3 using a free download audacity.com with a good headset and microphone. It is fairly easy to learn how to overlay 15 seconds of music as an intro and exit music to your product. This is also a great method of creating back of the room sales materials and give-away products for your speaking engagements.