An author has to become a speaker. Just as much as a speaker should become an author. Marketing your book or marketing yourself as a speaker is much easier than most people think, especially with a plan.

There are at least 22 individual marketing techniques your can apply to your business and there are combinations of specific marketing techniques that will gain both authors and speakers more visibility and followers than most of the traditional marketing strategies such as newspaper or magazine ads.

I started marketing my business by speaking at the service organizations and after about five years I started speaking at chambers, women’s organizations, unemployed outplacement groups and anywhere else I could find with an audience. I developed a passion for speaking I couldn’t have imagined and the marketing became seamless.

I found groups and events which fit into my topics and began to develop products which would add to my bottom line by having the audience purchase products and hire me for other venues. I have trained more than a hundred speakers in the past twelve years and

I’ve had some amazing success with those speakers. Everything from changing their own belief about themselves to creating massive income increases. Marketing is one of the only ways you will be able to control your income as a speaker. Sign up for our Meetup group on Wednesday if you’re in the Bay Area to get the complete details.

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