One of the best ways to get your book out into the world is through radio interviews. As part of the CIP authors program, I’ve included about 1,500 radio talk shows, the producers names, who will decide whether to book you on the show or not, the wattage of the station and the city they’re located.
I typically listen to the program one to three times prior to calling in so I know their format will be ideal for my books, a business book won’t sell very well on a Law of Attraction venue, so it’s best to keep the programming direction in mind.
I have an “On Line Media Room” tab on my books websites and I direct the producer to the website. On that web page I have copies of previous interviews, press releases, my picture, the “Hook” (show promotion) and the questions and answers with the length of time each answer will take up.
I do everything I can to make it easy for the talk show host to sound like they’ve read the book when there is a possibility of being able to read five books a week.
I’m often asked if the assistant can make the call to book the interviews, but the producer is less likely to book you because it’s their job to make sure you are going to be entertaining on the interview, and an assistant won’t be able to portray your personality. Even with copies of previous interviews, you are more likely to get the booking by calling in yourself.
When I first started doing interviews about ten years ago, I would sell an average of ten books a show. I even had interviews where I didn’t sell a single copy. But I hired a coach and learned what makes an audience pick up the phone to buy the book.