Be an industry leader: It’s hard to be a leader in the industry if you don’t have a voice. A blog can give you a voice. Also, by blogging on your market, you can stay in touch with your market and hot topics much easier. Stay dialed in, stay current: a blog can help you do that.
Media, speaking: I’ve gotten media interviews and speaking gigs from my blog. If you blog enough and on interesting, relevant issues, you can gain some serious momentum for not only your website, but your career as well.
The competitive edge: No matter what category you publish under, there is always a lot of competition. Yes, you can compete with a better cover, a better book, but on your website a blog will help define you as the author in a unique way that a book category can’t. When you’re in a cluttered market, like dating, dieting, or finance, a blog can really help to define and refine your message.
Credibility: Blogs are great credibility builders. Getting on topic and giving your opinion (and yes, being different) can really help to build your footing and credibility in the marketplace.
Site traffic/SEO: Aside from what a blog can do for your site as it relates to Google, an active blog can also help to increase site traffic and help further optimize the site. It’s a fantastic tool for getting your site better links, traffic, and a higher ranking in search engines.
So now that I’ve convinced you to blog, I want to refer you to another piece I’ve written on blogging called “How to Become a Powerhouse Blogger in 15 Minutes,”http://www.huffingtonpost.com/penny-c-sansevieri/how-to-become-a-powerhous_b_765327.html. I hope that this piece, along with the tips provided above, will help you launch or reinvigorate your blogging campaign.
Reprint from Author Marketing