Reviving Titles

I was in New York a couple of weeks ago and had a chance to catch up with on of my authors from three years ago. His book is on investing in the Real Estate market, so you can imagine how challenging it would be to market his book during the past couple of years.

But I always feel there is a market for the right audience to discover an area they have not yet explored. As an example, with Ken Beasley’s book, The Future of Real Estate, we can speak to realtors and brokers to establish a broader viewpoint on encouraging their clients to investing in income generating properties.

One of the positives is this is a buyer’s market. Homes are selling for close to what they were 20 years ago in some parts of the Bay Area, Houses in San Jose that were a million dollars are still under $500,000 two years after the economic downturn began. And even though 10% of all homes in the US are in foreclosure, it is great news for the next generation of investors and those who can now qualify for a home they couldn’t even dream of two years ago.

We often get caught up in the news and the negativity it presents, but there is always a way of re-purposing our work.

Take a look at your books and see what you can do to get back out into the market place.